Insight.Integration™ for Business

“What is your Why?”

1.5 hours:  In-person or via Skype/telephone $225

For entrepreneurs, or future entrepreneurs, as well as anyone in business trying to find their niche.

Every potential entrepreneur or business owner and every employee can tell you what they do.  We sell soap, chairs, itching powder.  We sell it to homeowners, or contractors, or little kids’ parents.  We are wholesale, or we are retail.

Every business owner and every employee can also tell you how they sell.  We only use local ingredients, we sell inexpensively on-line, or we are full-service.

Can you tell people WHY you do anything? People will be drawn to you and drawn to your business when you are able to articulate your WHY.  Your Why is  why you get up in the morning, what you get excited about, what yor customers care about.  Your Why is Why you do anything worth doing.  It is never about money, it is not expressed in timelines or spreadsheets, but it is likely the most important work you will ever do in business planning.

Your ‘Why’ will drive your business plan, your marketing efforts, your program design, your product choices.  It will determine your “how” and even your “what”.  It can decide your career.

In this session, we will go back in time and discover what makes you special.  We will use hypnotheraputic techniques to revisit times and places that clearly demonstrate your ‘Why’.  We will discover your style of work, and what gets you excited.  We will bring all that information into current time and relate it to your career and to your business.  When you finish, you will have a summary of events in your life that relate to your “why” as well as an understanding of how to integrate that Why into your current business.


Launch to the Next Level!  Plan Development for Business People and Entrepreneurs


6 sessions – includes “What is Your Why” session (1.5 hours, as above) + 5 additional 1 hour sessions  $1200

Are you leaving a career, moving back into the workforce, or looking for a ‘retirement’ career?  Maybe you are looking to move up in an organization.  Do you have a great idea and want to share it with the world?  Launching your own business allows you to live your passion and create flexible work for yourself.  Changing jobs allows you to realize your goals and contribute your talents to the world. But first, some decisions must be made – everything from planning your goals, all the way to getting paid, and how to market yourself.  Having the structure and assistance of a great business coach can kick-start the process and ensure you have a smooth and successful launch.  This program entails:

  • 6 personal and private sessions over a 12 week period
  • Discovery of your “Why” to pinpoint your focus on your dreams
  • Setting your stage by discovering who your ideal customers are, what they value, and where to find them
  • Competitive intelligence to determine your industry’s best practices and find your niche among your local competitors
  • Development of business plan outline, including goals, product and service design, pricing, delivery systems, and marketing strategies
  • Weekly targeted homework designed just for you
  • Email support between sessions
  • Coaching on any limiting beliefs that may hold you back from realizing success

My Philosophy:

  • It’s integral to ‘find your ‘WHY’:  Knowing why you want to launch a business or want to move to the next level in your business and why you want to sell a particular product is integral to designing a business plan that works for you.
  • A Business Plan is necessary to keep you on track :  Opportunities and challenges can often arise.  A business plan can keep you focused and allow you to make structured changes where desired.
  • It’s in the details:  Customers appreciate professionalism.  We design your launch or step-up so you appear professional from Day 1.
  • Coaching and Visualization:  Personal beliefs about money and work can help or hurt you.  We work together to make sure that your beliefs back up your business.   In addition, we visualize success to actually change your neural pathways and rewire your brain.


Business MasterMind Group


12 Month commitment – $500 for 12 sessions

By invitation only, please email me with the subject line ‘Business Mastermind ‘ for an application at

The Business Mastermind Group is for entrepreneurs and business people who desire to move forward in their work at a rapid pace.  The groups require commitment.  Each month, every member will have a chance to be in the “hot seat” and create goals and plans with the help of the group, as well as to be held accountable for goals and plans they made the previous month.

There is synergy of energy, commitment, and excitement that participants bring to a Mastermind Group. The beauty of Mastermind Groups is that participants raise the bar by challenging each other to create and implement goals, brainstorm ideas, and support each other with total honesty, respect and compassion. Mastermind participants act as catalysts for growth, devil’s advocates and supportive colleagues.

The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900’s. In his timeless classic, “Think And Grow Rich” he wrote about the Mastermind principle as:

“The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony.”

He continues…

“No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind.”

In a Mastermind Group (also known as a peer advisory board or brainstorming group), the agenda belongs to the group, and each person’s participation is key. Your peers give you feedback, help you brainstorm new possibilities, and set up accountability structures that keep you focused and on track. You will create a community of supportive colleagues who will brainstorm together to move the group to new heights.

You’ll gain tremendous insights, which can improve your business and personal life. Your Mastermind Group is like having a objective board of directors.

What Will You Get From It?

  • Answers and ideas, which come from brainstorming with the group
  • Experience, skill and confidence
  • Accountability and real progress in your business and personal life
  • An instant and valuable support network
  • A sense of shared endeavor – there are others out there!
  • Design things to be the way you want them to be, not as you’ve been told they “should” be
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